Digital Marketing Services for Wine + Food Brands
I partner with wine brands and retailers to create clear, commercially minded content that supports real business goals, without the overhead of a full-time hire.
Good Life Digital provides marketing support for wine, food, and hospitality brands looking to connect with customers online.
Founded by digital marketing consultant Molly Shibley, the business helps wineries, wine importers, retailers, and food brands build stronger digital presences through thoughtful storytelling and strategic marketing.
Services include website development, content creation, social media strategy, and email marketing designed specifically for the wine and food industry.
Services
Brand voice & tone
Producer storytelling
Website & product copy
Campaign messaging
Content & Brand Communication
Content strategy & planning
Social content direction
Platform optimisation
Digital & Social Content
Customer-facing messaging
Campaign support
Cross-channel alignment
Commercial Support
(Project-based and ongoing support available)
I’m not an agency, and I’m not junior support. I work as a plug-in senior resource, collaborating closely with founders or lean teams who want clarity without complication.
My approach is strategic but practical, brand-led but commercially grounded, and always collaborative and transparent.
HOW I WORK
Relevant Experience
Most recently, I supported content and communications at Cassidy Wines, working within a fast-moving, agency-like design and production environment.
The role sharpened my understanding of where clarity matters most, how content supports sales, and how brand voice translates at scale, experiences I now bring into my freelance work, along with a
WSET Level 2 Award in Wines.
Prior to this, I worked across marketing and communications projects with a strong focus on events, partnerships, and customer-facing activations, supporting brands in creating cohesive messaging across in-person experiences and digital channels. This background continues to inform how I approach storytelling, audience engagement, and brand presence today.
Who I Work With
Wine + food retailers (online or brick and mortar)
Wine + food brands and importers
Founder-led or small marketing and events teams
Restaurants, bars, pubs, and other on-premise wine + food businesses