Content & Communications for Wine Brands
I partner with wine brands and retailers to create clear, commercially minded content that supports real business goals — without the overhead of a full-time hire.
Good Life Digital provides freelance content and communications support for wine brands and retailers at moments of growth, transition, or refinement.
I work as a flexible, senior partner to help teams bring clarity to their messaging, consistency across channels, and confidence in how they show up to customers.
Services
Brand voice & tone
Producer storytelling
Website & product copy
Campaign messaging
Content & Brand Communication
Content strategy & planning
Social content direction
Platform optimisation
Digital & Social Content
Customer-facing messaging
Campaign support
Cross-channel alignment
Commercial Support
(Project-based and ongoing support available)
I’m not an agency, and I’m not junior support. I work as a plug-in senior resource, collaborating closely with founders or lean teams who want clarity without complication.
My approach is strategic but practical, brand-led but commercially grounded, and always collaborative and transparent.
HOW I WORK
Relevant Experience
Most recently, I supported content and communications at Cassidy Wines, working within a fast-moving, agency-like design and production environment.
The role sharpened my understanding of where clarity matters most, how content supports sales, and how brand voice translates at scale, experiences I now bring into my freelance work, along with a
WSET Level 2 Award in Wines.
Prior to this, I worked across marketing and communications projects with a strong focus on events, partnerships, and customer-facing activations, supporting brands in creating cohesive messaging across in-person experiences and digital channels. This background continues to inform how I approach storytelling, audience engagement, and brand presence today.
Who I Work With
Wine retailers (online or brick and mortar)
Wine brands and importers
Founder-led or small marketing and events teams
Restaurants, bars, pubs, and other on-premise wine businesses