About

I’m Molly, founder of Good Life Digital, and I work with wine brands and retailers on content and communications that are clear, thoughtful, and commercially grounded.

My background spans content creation, brand communications, and digital marketing, with experience across wine retail, events, editorial work, and audience-led storytelling. Most recently, I transitioned from full-time employment with a wine importer into freelance work, partnering with food and wine businesses as a flexible, plug-in resource.

Through Good Life Digital, I support brands at moments of growth, transition, or refinement, helping them clarify their messaging, strengthen their brand voice, and communicate more confidently with customers across digital and customer-facing channels.

Alongside my freelance work, I create wine, travel, and lifestyle content through Good Life Éire, which has given me hands-on experience in social media content creation, short-form video, and building engaged audiences from the ground up. I also hold the WSET Level 2 Award in Wine, which underpins my professional work in the industry and informs how I approach wine communication, balancing accuracy, accessibility, and genuine enthusiasm.

Outside of work, I love to travel, read, hike, and drink good wine and good coffee, often in some combination of the above.

If you’re a wine brand or retailer looking for thoughtful, brand-led communications, or just want to talk wine, travel, or a great book, you’re very welcome here.